Sotheby’s International Realty Network Reports a 24% Increase in U.S. Closed Transactions
Sotheby’s International Realty Affiliates LLC today announced that it grew the office count within its global network by more than 7 percent in 2011, ending the year with more than 600 offices and nearly 12,000 sales associates located in 45 countries and territories worldwide. The Sotheby’s International Realty® network also reported a 24 percent year-over-year increase in U.S. transaction sides closed by its affiliated brokers and agents in 2011.
The Sotheby’s International Realty brand also acquired the license from the Sotheby’s Auction House last year to develop the brand in Australia, the only region where it did not previously hold the rights.
“Our growth in the last year demonstrates the value real estate professionals are placing on the services we offer and the power of the Sotheby’s International Realty name and its reputation for excellence,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “One of our goals for last year was to continue to expand our network in key luxury markets worldwide, and we have achieved that with the addition of 12 new companies worldwide and the acquisition of the licensing rights for Australia, which allows us to now move forward with gaining representation in a critical international market.”
“Our U.S. network also increased the total number of closed transactions by 24 percent from the prior year, which is a testament to our commitment to grow into new markets and the powerful combination of their local expertise and the support of our global brand,” added Good. “In 2012 we will work to expand our global footprint even more, with growth in Asia our first priority. To that extent, the brand has three new management positions that will be based in Asia for which it is seeking candidates. Those executives will be responsible for accelerating the Sotheby’s International Realty brand’s development throughout Asia and for supporting its network of affiliates. We are committed to creating a significant servicing hub in Hong Kong to further support our growth in the region and to continue servicing the needs of our growing network of companies there.”
On the marketing front, the Sotheby’s International Realty brand introduced an iPad app to enhance your search for a home by offering luxury homes for sale, for rent and recent home sale prices, and it also provides the ability to hone your property search based on local points of interest and lifestyle.
iPad app features include:
• Unique views into property details
• Amazing photos of some of the world’s most distinctive homes
• Almost 40 points of interest based on the property location
• One -click-contact to a Sotheby’s International Realty broker or agent
• The ability to save home search information for future use
• A dynamic map feature displaying all available homes for sale or rent based on a user’s location or interested city/neighborhood
The Sotheby’s International Realty iPad app is an extensive house hunting and powerful property search tool. Find out everything about a home that strikes your fancy from the year it was built to the yearly tax rates, and much more.