Nashville Real Estate

Aron Ralston – speaker at the Sotheby’s International Realty Global Networking Event 2011

Stephanie Lloyd, Marketing Manager, The Lipman Group Sotheby's International Realty

It was quite a thrill to sit in a room full of more than 1,000 realtors, brokers, and owners from Sotheby’s International Realty offices from around the world. The conference had many highlights, including and especially the keynote speaker, Aron Ralston.

Aron Ralston spoke at the 2011 Sotheby's International Realty Global Networking Event in Miami.

Aron Ralston spoke at the 2011 Sotheby's International Realty Global Networking Event in Miami.

Ralston spoke about his experience when he was “caught between a rock and a hard place” when his arm was pinned between a rock wall and a boulder while canyoneering in Utah in 2003.

He connected with the audience by relaying that we all have boulders we have to encounter…it’s how we handle our challenges, as we only have so much control.

The boulder at first seemed to be his fate to death while climbing but 127 hours later the boulder was a key component, along with a dull knife, to his freedom as he used the boulder that pinned him to break the two bones in his arm.

Although Aron lost an arm, he gained so much more fighting for his life. He continues to hike, climb, kayak and challenge himself.

To put Aron’s message into the real estate perspective, there are economic challenges but it’s how we handle these challenges. We must face them with optimism, find a positive angle and understand that we only have so much control.

Check out Ralston’s book: Between a Rock and a Hard Place.


One response

  1. Ralston’s words are words to live by. Ralston needed to find a different approach to saving his own life and he did just that. This can truly been seen in comparison with today’s real estate market. If we as agents keep using the same old approach to marketing ourselves, we will fail. As Ralston did, when the approach you are using is simply not working to accomplish your goal, you need to reinvent yourself to succeed. None can be more important than in today’s market. No matter what industry you’re in, reinvention is the key to success.

    November 4, 2011 at 8:41 am

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