Sotheby’s International Realty Website: Extraordinary Worldwide Homes For Sale
Launched in the summer of 2011, the new sothebysrealty.com utilizes technologies to enhance the user experience including search capabilities employing the most advanced and versatile search options available that allow users to define and refine how they want to search, whether by lifestyle or amenity.
“Sothebysrealty.com was redesigned to serve as an integrated marketing solution for our network, providing a consistent, high-quality experience for consumers, whether they are browsing sothebysrealty.com, or a broker- or agent-specific site,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC said.
“The new ecosystem approach takes advantage of our brand website’s economies of scale and technologies, providing a consistent consumer experience while still enabling affiliates to build on their unique identity.”
The home page displays a rotation of some of the network’s most striking homes. When users mouse over the image, interactive boxes with additional information about the property appear, increasing overall search engine optimization.
Every listing is accompanied by a unique property slide show video that allows viewers to listen to narration in their preferred language. Property list price also is displayed in dozens of currencies, all updated daily with the latest exchange rates.
Click here to see Nashville area homes for sale on the Sotheby’s International Realty website.
“Our content is translated by native speaking professional translators with real estate expertise, not computer translations,” said Purvey. “It is viewable in many languages and dialects including traditional and simplified Chinese, English, Canadian and European French, German, Italian, Brazilian and European Portuguese, American and European Spanish, Vietnamese, Japanese, Korean and Russian, with more to come.”
“This offers the local real estate consumer the ability to do research in their own language and enables our listing inventory to be picked up by local search engines.”
Purvey said the new marketing strategy gives the Sotheby’s International Realty® network tangible ways to enhance recruitment, retention and productivity.
“Sothebysrealty.com acts as an easily accessible and comprehensive go-to source when affiliates meet with clients, demonstrating the Sotheby’s International Realty brand’s global awareness and providing a rich consumer experience,” she said.
The Sotheby’s International Realty network currently has more than 11,900 sales associates located in approximately 560 offices in 42 countries and territories worldwide.