Back to School – Top 10 Trends
Hallelujah! Woo hoo!! So excited!!
You’re probably hearing these utterances throughout the neighborhood these days. And, they’re probably coming from the parents more than the kids. Yep, it’s the time of year when the kiddos go back to school. No more lounging by the pool all day or cruisin’ the mall all night. Nope, it’s time to get back to work. It’s time to continue on the path to becoming doctors, lawyers, astronauts, teachers, marketing directors, real estate investors, business owners or anything else the little guys can dream up.
The National Retail Federation has identified 10 back-to-school trends for 2011 from their latest Back-to-School and College surveys conducted by BIGresearch. Here are the highlights. Read the full article at the link below.
#1: This year’s theme for parents: “Spend where you need to, save where you can.”
The economy still has a huge impact on consumer spending habits and while not opposed to buying new supplies and clothes, they are first taking inventory as to what can still be used from the last school year.
#2: It’s not about the best price. It’s about the best deal.
Today’s shopper is looking for a deal more than just at the price tag. So, many store are offering 2-for-1 deals, free extended warranties, and other add-ons to sweeten the deal for the moms and dads doing the shopping.
#3: The economy is still impacting spending.
Still slumping home prices and high unemployment continue to soften consumer demand. And while this is a ‘duh!’ moment for most of us its important to note that overall there should be some really good deals on school supplies and (for those reading this that may be in the market for a new home) in the housing market.
#4: Department stores are back.
Macy’s, JC Penney and the like have done their homework to attract the younger shopper. According to the NRF’s survey, 57% of K-12 shoppers will shop at a department store. This is the highest percentage in eight-year survey history.
#5: Electronics. They’re not just for classrooms anymore.
The trend is down a little this year. But gone are the days of only needing a scientific calculator for school. Today’s students grew up with the internet and other technologies. Many already own devices and don’t need to buy them as a ‘seasonal’ purchase.