Sotheby’s International Realty® Network Collaborates with The New York Times
Nashville, TN (April 2010)— The Lipman Group Sotheby’s International Realty in Nashville, TN today announced that the Sotheby’s International Realty network has formed a collaboration with The New York Times to showcase unique properties from its network’s approximately 500 offices in 38 countries and territories worldwide throughout the publication’s Web site, www.nytimes.com.
The relationship will promote the Sotheby’s International Realty network’s listings exclusively in slideshows throughout the publication’s online real estate section, called Great Homes and Destinations. The brand’s offices will be showcased exclusively on select “Style Maps” located on The New York Times’s online T magazine throughout the year.
Sotheby’s International Realty advertising also will be in “Featured Properties” found throughout the section and in an expanding ad that will feature the brand’s latest listings by lifestyle. Finally, consumers that download The New York Times’s new Real Estate iPhone application will have access to properties represented by the brand worldwide.
“This relationship brings together two brands renowned for quality in their respective fields,” said Wendy Purvey, senior vice president, marketing, Sotheby’s International Realty Affiliates LLC. “Our goal is to provide our network members access to the valuable exposure this collaboration offers. It will provide an opportunity to present their many fine listings from all over the world to an international audience.”
“This relationship is an exciting tool for The Lipman Group Sotheby’s International Realty’s clientele, and a key component to our overall marketing strategy for the homes we represent in the Nashville and surrounding area markets,” said Lawrence Lipman, broker/owner. “The Lipman Group Sotheby’s International Realty is proud to offer its clients such a unique and effective way to position their homes in front of an international audience of well-qualified buyers.”
The Lipman Group Sotheby’s International Realty is a level of service, not a price range. Local Expertise, Global Exposure. The Lipman Group Sotheby’s International Realty is located at 2325 Crestmoor Road, Suite L-4 Nashville, TN 37215.
The Sotheby’s International Realty® network currently has more than 10,600 sales associates located in approximately 500 offices in 38 countries and territories worldwide.