Taking Your Home from For Sale to SOLD
Strategies to Take You from “For Sale” to “Sold”
by Iyna Bort Caruso
It’s the goal of every home seller: a quick sale at the best possible price. Millions achieve it, even in this soft economy and even in areas with bloated inventory. In a buyer’s market you have to think like one. Here are six strategies to close the deal.
Neutralize Your Taste
Take a clue from professional home stagers and neutralize your style. “You have to take the seller’s personality out of the house and consider the taste of the buying demographic,” says Philadelphia home stager Starr Osborne, owner of Tailored Transitions and author of Home Staging that Works (AMACOM, 2010). “Even if your furnishings and collections are fabulous, highly personal items distract from what you’re selling.” Think of it as the opposite of decorating, which personalizes the home to the owner’s preferences and sensibilities. Staging ensures a home appeals to the broadest possible buying demographic.
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