Being True to Your Brand
RISMEDIA, October 10, 2009—Making good marketing decisions is one key way to stay successful in today’s real estate market. While the online world has opened a new venue of opportunity for marketers everywhere, it is critical to know how to target the right audience with the right message. Here, Wendy Purvey, Senior Vice President, Marketing with Sotheby’s International Realty Affiliates LLC shares three simple—but vital steps—that will help you achieve more targeted results with less effort.
Senior Vice President, Marketing
Sotheby’s International Realty Affiliates LLC
The online world has opened up a universe of opportunity for marketers everywhere—most especially in real estate, where it is possible to make more impressions, more often, to more people. For years, doing “more” has been real estate’s marketing motto and the online space provides the perfect breeding ground for that philosophy. But what about doing less and getting more?
In any medium, making a good marketing decision means choosing the right partners to target the right audience with the right message. Why should the online space be any different? Staying true to your marketing message in an overcrowded venue is tough to accomplish but critical for long-term success.
Following these three simple—but vital—steps will help you achieve more targeted results with less effort:
1) Walk in their shoes.
2) Choose the right partners.
3) Be true to your company’s vision.
When all is said and done, it is well-defined companies that help shape the way consumers think and feel about a business even before they walk in the door, respond to an advertisement or experience it online.
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